This stuff is not 3M, nor is it Avery, Hexis, Arlon, Oracle or any of the other brilliant yet seriously overpriced brands out there.
What we sell, (if applied well) looks just as crisp and clean as any of the other brands once installed and up to 80% cheaper. What you need to do in order to save that 80% is to use a little more patience and time when installing, which is a very fair tradeoff.
So if you are a hot-shot celebrity or sportsman then shop at 3M, they're quite brilliant. If you're not however, and you don't have the budget of a small country, then you're in the right place.